What Is THE Most Important Lead Generation Secret?
How do you ask for client testimonials and actually get them? Once you have them, where do you post them? Utilizing testimonials will show your integrity, effectiveness, honesty, and expertise. Having easy-to-find âsocial proofâ online can also be a tie-breaker when clients are deciding which agent to hire to represent them.
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Everyoneâs favorite leads come from past client referrals, repeat clients, and centers of influence. These are folks who already know, love, and trust you. Theyâre your biggest fans, so they should be happy to promote you through providing powerful testimonials, yet agents can feel awkward asking. Today weâll help you overcome this challenge and unlock the power of âsocial proofâ.
After all, according to the National Association of Realtors, 89% of buyers would recommend the agent they worked with to friends. NARâs report also showed that 36% of sellers found their listing agent through a friend or family referral. Ultimately, having powerful and specific reviews are a form of lead generation.
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How to Ask For Reviews
1. Should the testimonial be in written form or video? Whichever is more comfortable for your client, but you should work to have both.
2. When should you ask? The best time to ask is right after a successful closing, winning in a bidding war, negotiating a successful inspection resolution or any other time youâre feeling well-earned client love.
One technique we used was to take a simple survey after closing, asking what they liked best about working with us, what we could perhaps improve upon and thanking them for their business. Be specific with your gratitude, mentioning how much you loved working with them and why.
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At the end of the survey, it asked who they knew who could use our help buying or selling, and asked permission to use their words of praise as a testimonial.
If you missed them at the closing table, or youâre in a state that doesnât close that way, email or text them the same survey, or pop by after theyâve moved into their new place. Itâs a great excuse to follow up and solidify your relationship going forward.
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3. When youâre asking for a written testimonial, include a link to your profile on the website where youâd like them to share their review. If the instructions to post on an individual site are too complicated or time-consuming, have your client send their review directly to you instead.
Include a sample testimonial, and ask them to be specific about why they chose to work with you. Start with your own website and your Facebook business page.
What program should I choose?
Just a few quick questions and we'll put you in the right direction. We help agents achieve incredible success with each of our programs.