Real Estate Training | Podcasting For Real Estate Leads
Tim and Julie Harris show you how to create, promote, and monetize your very own podcast for the sake of generating real estate leads.
The best way to show you the way is to use Real Estate Coaching Radio as our âcase study. Youâre all familiar with our show, so how did it get this way? What can you adopt, adapt and launch for your own real estate practice?
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Facts:
Real Estate Coaching Radio IS:
* #1 Listened to a podcast for real estate professionals in the United States.
* Named one of the âmost influential real estate podcastsâ by Inman News, Motley Fool, National Association of Realtors, and dozens of others.
* Real Estate Coaching Radio (RECR) is a 30-45 minute live daily podcast
* Downloaded in over 60 countries and often top 100 on iTunes (in the Edu category.)
* RECR has over 2000 shows on iTunes and over 5000 shows in the archive.
* RECR is in the top .05% of all podcasts in the world. We have had over 50k downloads in a day depending on the topic.
* RECR listeners were surveyed and 93% were IN real estate or planning on getting a license. 7% were âotherâ.
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The most important questions you must answer:
Who is your show for? Who are you trying to serve?
To answer that question, create an âAvatarââŠletâs call him âBobâ. Bob is your target listener; heâs who youâre trying to reach.
Who is Bob? Describe Bob. How old is Bob? Where does Bob live? What does Bob do on the weekends? What are Bobâs hopes, fears, and ambitions? What is Bobâs annual gross income (podcast listeners are often older, well educated, and well off financially).
How does Bob want to feel after listening to your show? Is Bob like you? If yes, thatâs easy. Make a show you would listen to. When considering a topic: Ask yourself, why does Bob care about this? If you have to tell Bob why he cares then it is a crap topic. Bob has to already care; it has to be meaningful to him without you explaining it.
In our case, we aim to motivate, educate and get you into action.
Mindset drill-down:
Imagine Bob is in the room with you and youâre having a conversation with him. You truly care about Bob and want to make his life better. Make the show about helping BobâŠnot trying to make yourself famous.
Worth repeating, make your WORK famous because of all the people (your) work product helpedâŠdonât try to make yourself famous. That is the mindset that wins, 100% of the time. When in doubt, lead with this mindset.
What program should I choose?
Just a few quick questions and we'll put you in the right direction. We help agents achieve incredible success with each of our programs.